Date : 18 January 2013

Change in Boardroom


Date of change

NameMohamad Farid bin Mohd Yusof
Type of changeAppointment
DesignationNon-Executive Director
DirectorateIndependent & Non Executive
QualificationsMaster in Business Administration from University of Northern Colorado, USA 
Working experience and occupation Encik Mohamad Farid began his career with Bank of Commerce Berhad (now known as CIMB Bank Berhad) in 1984. During his tenure with the Bank, he was exposed to areas encompassing customer services; business development & maintenance; analysis of business opportunities & risk; financial analysis; loan portfolio management; loan recovery & restructuring; legal documentation; and planning, organizing and control. During his last few months with the Bank, his function and responsibilities encompasses direct control & supervision over Corporate Banking Department, Commercial & Consumer Banking Department and Customer Services Department at head office.

Encik Mohamad Farid left the commercial banking sector in 1995 to join KAF Discounts Berhad (now known as KAF Investment Bank Berhad) which was the largest discount house in Malaysia, in terms of shareholders’ funds, as General Manger/Head, Debt Capital Market Department. As Head of Capital Market, he was involved in assisting the MD/CEO in formulating, implementing and monitoring effective and sound investment approval policies, guidelines and procedures; and overseeing the development of new business and actively participate in the marketing for these businesses, and assisting the client in project viability analysis and the arrangement of fund raising through the issuance of private debt securities such as bonds, medium-term notes and short-term commercial papers.

Encik Mohamad Farid left KAF in early 2007 to set up his own corporate & business consultancy outfit to assist in the coordination of fund raising exercises for corporations in need of financing, and to provide advisory services to those corporations lacking in growth strategies/ business direction. One of the jobs he undertook in 2007 was for Commerce Asset Venture (“CAV”), where he was appointed as CAV’s Corporate Representative in Primabaguz Sdn Bhd (an investee company of CAV).

In November 2009, Encik Mohamad Farid was appointed as the CEO of Primabaguz Sdn Bhd (“PSB”) and as a Director in PSB’s wholly owned subsidiaries namely PAP Cashnet (M) Sdn Bhd, PAP Marketing Sdn Bhd and Next Choice Sdn Bhd – specifically to turnaround the PSB Group.

Encik Mohamad Farid left PSB in June 2012 upon expiry of his contract, to continue with his corporate & business consultancy activities. 
Directorship of public companies (if any)NIL 
Family relationship with any director and/or major shareholder of the listed issuerNIL 
Any conflict of interests that he/she has with the listed issuerNIL 
Details of any interest in the securities of the listed issuer or its subsidiariesNIL 

Announcement Info

Stock Name PRTASCO    
Date Announced18 Jan 2013  
CategoryChange in Boardroom
Reference NoCA-121218-54819