Like the fine jewellery that has become the hallmark of the company, Poh Kong has been carefully crafted through the PASSIONATE integrity of its founder Dato’ Choon Yee Seiong. He has an intrinsic understanding that a jewellery business requires ORIGINALITY and HONESTY. These are the core values and ethos of Poh Kong and its legacy.

KINDNESS in the way we operate impacts positively on the community, our business partners, shareholders and most importantly the environment. OUTSTANDING performance of our people, and a will to outshine comes from challenging ourselves to achieve the impossible. We are constantly scanning the marketplace for fresh opportunities that secure our market position as a leader in the gold jewellery business in Malaysia. NURTURING our people through a corporate commitment that encourages continuous learning, has contributed significantly to a strong team spirit and a culture of excellence in our people.

Glitter and gold describe the Company, its people and our 47-year track record. We aim to sustain this at all times and endeavour to enhance shareholder value that ensures us of a GLOWING and glorious future.

- Select One - Institutional Investor Retail Investor Industry Observer