Corporate Milestones


  • Poh Kong Jewellers (PJK) commenced business on 26 March 1976 with its first outlet at Jalan 52/4, 46200 Petaling Jaya. Today Poh Kong is a household name in Malaysia. The Company was co-founded 39 years ago by Dato' Choon Yee Seiong, Poh Kong Holdings Berhad's Executive Chariman & Group Managing Director.

1982 - 1992

  • PKJ opened its first branch in SS2, Petaling Jaya, taking up retail space of 1,500 sq ft and hiring a workforce of 20 employees.
  • PKJ opened another 13 branches.

1993 - 2003

  • PKJ upgraded all outlets with fully computerised point-of-sales and inventory systems.
  • PKJ was made the exclusive distributor of Disney characters in gold in Malaysia.
  • PKJ designer team won a gold medal for the "Golden Design Awards 1996" organized by the World Gold Council Europe in Italy.
  • PKJ listed in The Malaysia Book of Records as the Largest Jewellery Retail Chain Store.
  • PKJ raised RM100,000 for the Nanyang Press Foundation for education and training of underprivileged youths, through a charity campaign launched in its 50 retail outlets nation-wide.
  • PKJ invested RM12 million to establish a 60,000 sq ft manufacturing facility in Shah Alam.

    manufacturing plant in Shah Alam.

    Poh Kong Headquarters in PJ NewTown.

  • Poh Kong launched its first in-house brand, Tranz in collaboration with World Gold Council.
  • PKJ celebrated its 25th Anniversary with the "Drive Home a Lotus Elise" Contest and a grand anniversary company dinner.
  • Poh Kong was one of the sponsors in the Miss Tourism International Pageant under the auspicies of the Ministry of Culture and Tourism.


  • Poh Kong was listed on the main board of Bursa Malaysia Securities Berhad on 9 March.
  • Poh Kong opened its first Poh Kong Gallery, a stylish Italian Classic VIP lounge with 5,000 sq ft on the 1st floor of its headquarters in Petaling Jaya.
  • Poh Kong reached its 60th outlet in Peninsular Malaysia.


  • Poh Kong established a franchise division.
  • Poh Kong launched its 30th Anniversary "Million Ringgit Reward" with diamonds and gems for consumers.


  • Poh Kong ventured into the diamond cutting and polishing, sales, import and export of precious stones in collaboration with Hong Kong companies.
  • Poh Kong opened its first franchise outlet in Complex Karamunsing, Kota Kinabalu in September as part of its retail expansion into East Malaysia.


  • Poh Kong was appointed as sole distributor for Schoeffel in Southeast Asia.
  • Poh Kong Group participated in the International Trade Malaysia (INTRADE MALAYSIA 2007) exhibition organized by Matrade and supported by the Ministry of International Trade and Industry.


  • Poh Kong and Luca Carati, one of Italy's oldest and most prestigious jewellers launched the brand in Malaysia. Poh Kong is commemorated as the sole distributor in Malaysia.


  • Poh Kong showcased in-house brands, Tranz and Anggun in the Malaysian Pavilion at the Shanghai World Expo 2010.
  • Poh Kong launched its 35th Anniversary "Shining Years" Customers Rewards Campaign.


  • Poh Kong reached its 100th outlet in Peninsula Malaysia.


  • Poh Kong announced its partnership with Moraglione 1922 of Italy, one of Europe's finest and notable jewellers.
  • Poh Kong was one of the winners of the Malaysian Retailer-Chains Association (MRCA) Elite Awards in recognition of its contributions towards the development of the retail chain industry.


  • Poh Kong launched the exclusive brand HEMERA™ , the world's most brilliant 101 cut diamond, from Belgium.
  • Poh Kong set up its first online store at Rakuten portal and re-launched its websites with more user-friendly interface.


  • Poh Kong registered 106 stores as at FYE2014.
  • RAM Ratings Services Berhad (RAM) reaffirmed Poh Kong's reputation and strong market position as Malaysia's largest jewellery retail chain store.
  • Retail Asia Publishing magazine (June issue) listed Poh Kong as one of Malaysia's Top 10 Retailers in the Asia-Pacific Top 500 retail companies.


  • Poh Kong won the people's choice gold award in the "Putra Brand Awards 2015" in the Apparel and Accessories category, based on a nationwide annual survey of 6,000 consumers measured by brand preference.
  • Poh Kong's in-house brand Anggun won the "Creative ASEAN Jewellery Design Award" for Malaysia at a presentation ceremony held in conjunction with the Bangkok Gems & Jewellery Fair in Bangkok.
  • Retail Asia Publishing magazine (June issue) again listed Poh Kong as one of Malaysia's Top 10 Retailers in the Asia-Pacific Top 500 retial companies for the second year.
  • Dato’ Choon Yee Seiong, PKHB’s Executive Chairman & Group Managing Director, was conferred “Outstanding Entrepreneur” in conjunction with the MRCA Crown Awards annual ceremony.

    Putra Brand Awards 2015

    Outstanding Entrepreneur MRCA Crown Awards 2015


  • Poh Kong launched its 40th Anniversary "Shop & Win Big" customers rewards campaign offering chances to win a total of RM4 million in jewellery prizes and cash vouchers.
  • Poh Kong was again named one of Malaysia's Top 10 Retailers in the Asia-Pacific Top 500 retail companies for the three consecutive years.
  • Poh Kong received the "Outstanding CSR Award" from the Malaysia Retailer Chain Association.
  • Poh Kong was winner of the Malaysian Website Awards for July (e-commerce category) in recognition for its outstanding work in creating their website for jewellery gifts in Malaysia.

    Malaysia Website Awards 2016 E-Commerce Category July


  • Dato’ Choon Yee Seiong, PKHB’s Executive Chairman & Group Managing Director, received the “Special Recognition Award 2016” from AEON for his dedication and contribution towards the AEON Group for all the past years.
  • Grand prize winner Chloe Cheong, a young entrepreneur in the F&B industry, won a total of RM400,000 in jewellery and cash vouchers in the Poh Kong 40th Anniversary “Shop & Win Big” customers rewards campaign.
  • Poh Kong held its 1st Warehouse Sale @ Atria Shopping Gallery, Damansara with over 1,000 jewellery items ranging from RM99 onwards.

  • Special Recognition Award 2016

  • ... and our journey continues.

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