Corporate Milestones


  • Poh Kong Jewellers (PJK) commenced business on 26 March 1976 with its first outlet at Jalan 52/4, 46200 Petaling Jaya. Today Poh Kong is a household name in Malaysia. The Company was co-founded 39 years ago by Dato' Choon Yee Seiong, Poh Kong Holdings Berhad's Executive Chariman & Group Managing Director.

1982 - 1992

  • PKJ opened its first branch in SS2, Petaling Jaya, taking up retail space of 1,500 sq ft and hiring a workforce of 20 employees.
  • PKJ opened another 13 branches.

1993 - 2003

  • PKJ upgraded all outlets with fully computerised point-of-sales and inventory systems.
  • PKJ was made the exclusive distributor of Disney characters in gold in Malaysia.
  • PKJ designer team won a gold medal for the "Golden Design Awards 1996" organized by the World Gold Council Europe in Italy.
  • PKJ listed in The Malaysia Book of Records as the Largest Jewellery Retail Chain Store.
  • PKJ raised RM100,000 for the Nanyang Press Foundation for education and training of underprivileged youths, through a charity campaign launched in its 50 retail outlets nation-wide.
  • PKJ invested RM12 million to establish a 60,000 sq ft manufacturing facility in Shah Alam.

    manufacturing plant in Shah Alam.

    Poh Kong Headquarters in PJ NewTown.

  • Poh Kong launched its first in-house brand, Tranz in collaboration with World Gold Council.
  • PKJ celebrated its 25th Anniversary with the "Drive Home a Lotus Elise" Contest and a grand anniversary company dinner.
  • Poh Kong was one of the sponsors in the Miss Tourism International Pageant under the auspicies of the Ministry of Culture and Tourism.


  • Poh Kong was listed on the main board of Bursa Malaysia Securities Berhad on 9 March.
  • Poh Kong opened its first Poh Kong Gallery, a stylish Italian Classic VIP lounge with 5,000 sq ft on the 1st floor of its headquarters in Petaling Jaya.
  • Poh Kong reached its 60th outlet in Peninsular Malaysia.


  • Poh Kong established a franchise division.
  • Poh Kong launched its 30th Anniversary "Million Ringgit Reward" with diamonds and gems for consumers.


  • Poh Kong ventured into the diamond cutting and polishing, sales, import and export of precious stones in collaboration with Hong Kong companies.
  • Poh Kong opened its first franchise outlet in Complex Karamunsing, Kota Kinabalu in September as part of its retail expansion into East Malaysia.


  • Poh Kong was appointed as sole distributor for Schoeffel in Southeast Asia.
  • Poh Kong Group participated in the International Trade Malaysia (INTRADE MALAYSIA 2007) exhibition organized by Matrade and supported by the Ministry of International Trade and Industry.


  • Poh Kong and Luca Carati, one of Italy's oldest and most prestigious jewellers launched the brand in Malaysia. Poh Kong is commemorated as the sole distributor in Malaysia.


  • Poh Kong showcased in-house brands, Tranz and Anggun in the Malaysian Pavilion at the Shanghai World Expo 2010.
  • Poh Kong launched its 35th Anniversary "Shining Years" Customers Rewards Campaign.


  • Poh Kong reached its 100th outlet in Peninsula Malaysia.


  • Poh Kong announced its partnership with Moraglione 1922 of Italy, one of Europe's finest and notable jewellers.
  • Poh Kong was one of the winners of the Malaysian Retailer-Chains Association (MRCA) Elite Awards in recognition of its contributions towards the development of the retail chain industry.


  • Poh Kong launched the exclusive brand HEMERA™ , the world's most brilliant 101 cut diamond, from Belgium.
  • Poh Kong set up its first online store at Rakuten portal and re-launched its websites with more user-friendly interface.


  • Poh Kong registered 106 stores as at FYE2014.
  • RAM Ratings Services Berhad (RAM) reaffirmed Poh Kong's reputation and strong market position as Malaysia's largest jewellery retail chain store.
  • Retail Asia Publishing magazine (June issue) listed Poh Kong as one of Malaysia's Top 10 Retailers in the Asia-Pacific Top 500 retail companies.


  • Poh Kong won the people's choice gold award in the "Putra Brand Awards 2015" in the Apparel and Accessories category, based on a nationwide annual survey of 6,000 consumers measured by brand preference.
  • Poh Kong's in-house brand Anggun won the "Creative ASEAN Jewellery Design Award" for Malaysia at a presentation ceremony held in conjunction with the Bangkok Gems & Jewellery Fair in Bangkok.
  • Retail Asia Publishing magazine (June issue) again listed Poh Kong as one of Malaysia's Top 10 Retailers in the Asia-Pacific Top 500 retial companies for the second year.
  • Dato’ Choon Yee Seiong, PKHB’s Executive Chairman & Group Managing Director, was conferred “Outstanding Entrepreneur” in conjunction with the MRCA Crown Awards annual ceremony.

    Putra Brand Awards 2015

    Outstanding Entrepreneur MRCA Crown Awards 2015


  • Poh Kong launched its 40th Anniversary "Shop & Win Big" customers rewards campaign offering chances to win a total of RM4 million in jewellery prizes and cash vouchers.
  • Poh Kong was again named one of Malaysia's Top 10 Retailers in the Asia-Pacific Top 500 retail companies for the three consecutive years.
  • Poh Kong received the "Outstanding CSR Award" from the Malaysia Retailer Chain Association.
  • Poh Kong was winner of the Malaysian Website Awards for July (e-commerce category) in recognition for its outstanding work in creating their website for jewellery gifts in Malaysia.

    Malaysia Website Awards 2016 E-Commerce Category July


  • Dato’ Choon Yee Seiong, PKHB’s Executive Chairman & Group Managing Director, received the “Special Recognition Award 2016” from AEON for his dedication and contribution towards the AEON Group for all the past years.
  • Grand prize winner Chloe Cheong, a young entrepreneur in the F&B industry, won a total of RM400,000 in jewellery and cash vouchers in the Poh Kong 40th Anniversary “Shop & Win Big” customers rewards campaign.
  • Poh Kong held its 1st Warehouse Sale @ Atria Shopping Gallery, Damansara with over 1,000 jewellery items ranging from RM99 onwards.

Special Recognition Award 2016


  • Poh Kong won the "Outstanding Enterprise of the Year" and the honoree "Retailer of the Year" JNA Awards for its contributions and excellent achievement in the jewellery industry in Asean, Japan & Korea.
  • Prime Minister Tun Dr Mahathir Mohamad launched Poh Kong's "Gold Note of Hope" at the Yayasan Kepimpinan Perdana in Putrajaya.


  • Poh Kong won the “Golden Globe Tiger Awards” 2019 in its digital marketing campaign of the year (organisational awards category) for the “Poh Kong Gold Note of Hope” initiative in raising RM1 million contributions towards Tabung Harapan last year.
  • Poh Kong won the “MRCA Billion Dollar Club Awards” in recognition of its achievements in registering over a billion ringgit in sales turnover for FYE 2018 and FYE 2019.
  • Poh Kong again won the honoree "Retailer of the Year" JNA Award for its contributions and excellent achievement in the jewellery industry in Asean, Japan & Korea.

  • After 43 years, we look onwards to the future. The journey continues….

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