IN 1976 THE MALAYSIAN JEWELLERY MARKET WOULD FOREVER BE CHANGED BY THE ENTREPRENEURIAL FORCE OF A YOUNG DATO CHOON YEE SEIONG. HIS DRIVE AND DEDICATION TO INSPIRE ACTION, CHALLENGE NORMS, AND DRIVE INNOVATION HAS TRANSFORMED THE INDUSTRY.
For close to half a century Poh Kong has set the benchmark for Malaysian jewellery standards. Each and every Poh Kong creation carries the hallmark of dedicated craftmanship and innovation; reflecting a deep commitment to enduring standards.
Poh Kong Holdings Berhad (PKHB) is poised for a strategic shift, one that sees the corporation move towards value creation by building revenue streams that manage fluctuations of gold prices and lean much more on brand identity and consumer demand. More and more PKHB looks at gold not merely as ornamentation but as an investment, an asset that appreciates over time.
Market expansion plans to grow our presence by strengthening our e-commerce base and reaching out to new customer demographics will give PKHB added allure as a good investment prospect. The corporation is keen to be a part of the conversation to consider sustainable jewellery, personalised luxury and other innovative products.
We are looking to create value beyond gold prices. Branded jewellery and lifestyle and luxury products will soon be part and parcel of our business evolution strategy as we prepare to become an integrated and sustainable enterprise. We are ready to offer modern lifestyle and luxury designs and build on our already wide range of products. Our diversified offerings is expected to lead to sustainable long-term growth.
Poh Kong, an honoured household name is ready to transition from stability and security that came from its solid gold products towards innovation, branding and expansion (growth). This will be our clarion call - From Gold to Growth